Managerial

·   Provide senior executive leadership, advocacy and guidance for the marketing department and drive its day-to-day operations - recruiting, supervising and mentoring members of the marketing team.

·   Ensure awareness of and compliance with brand across all departments within the organization.

·   Proactively identify and address areas for improvement within the organization.

·    Manage performance evaluation and appraisal reports of direct reports to assess productivity and progress, and identify training needs to improve efficiency and ensure conformity with standard procedures and practices.

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Organizational

·   Manage senior relationships with internal & external stakeholders.

·   Provide counsel and insight to the CEO and other members of the senior executive team.

·   Develop the structure for the Reserve’s marketing department and drive recruitment to fill identified positions.

·   Develop and implement appropriate operational processes, procedures, forms and tools.

·   Develop the annual marketing budget and identify the appropriate resources to deliver the strategy.

·   Retain the necessary talent and third-party agency support to deliver the department’s mandate.

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Marketing and Communication

·    Devise and direct an appropriate program of market research and data analytics to inform brand and marketing strategy

·    Manage stakeholder / customer segmentation studies for the Reserve’s activities and ensure that stakeholders are targeted with the right message via the right channel at the right time.

·    Lead the development and implementation of an integrated marketing strategy and execution plan to address both the conservation and destination objectives of the Reserve.

·    Partner with other departments within the Reserve to identify and develop appropriate product and service offerings to drive consideration and conversion.

·    Define, measure and report the performance of all paid and unpaid marketing communications channels/campaigns and assess against ROI and KPI goals.

·    Devise and implement appropriate metrics for the Reserve’s owned channels.

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People Management

·    Coach, develop and motivate team members by monitoring team performance and providing feedback.  

·    Support team member’s professional development through the identification and facilitation of appropriate training programs.

·    Follow up on escalated cases/issues of subordinates to ensure they are closed efficiently and in a timely manner.

·    Identify and develop future leaders and put in place a succession plan for all critical job roles.

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Budget Management

·   Implement and efficiently scale the market budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.

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Other

·   Successful track record within Conservation and / or Destination Marketing ideally within the Region.

·   Ideal candidate will have both agency and previous senior experience.

·   Passion for conservation, natural history and cultural heritage.

·   Strong verbal and written communications – English is essential and Arabic is preferred.

·   Strong leadership and stakeholder management skills.

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