A customer relation manager (CRM) ensures customers are satisfied with the company’s products or services. They are responsible for creating and implementing service strategies and developing customer retention programs – to foster long-lasting relationships with your existing clientele, which would, in turn, promote word-of-mouth marketing.

They serve as the primary point of contact for customers and are responsible for handling customer inquiries, feedback, and complaints. Customer relation managers work closely with sales and marketing teams to improve the customer experience and identify areas for improvement.

Responsability: 

• Manage customer interactions, inquiries and complaints across various channels, including email, phone, and social media.
• Support successful customer retention initiatives, such as customised marketing campaigns and loyalty programs.
• Monitor customer feedback regularly and identify areas of improvement in our products and services.
• Stay updated about industry trends and CRM best practices to ensure our processes and procedures are optimised.

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